People want convenience if you can offer a product that makes things easier, people will line up to give you their money. The most reliable way to find a successful product is to look for something that solves problems. Use a combination of SEO tools, pricing research, customer research, and your own instinctive feelings to find competitive gaps in the market. Can you beat them when it comes to SEO?.Are there potential customers that their market isn't reaching?.Or can you offer better shipping options? A cheaper price point?.Can you take advantage of those negatives by producing a similar, improved product?.Read their reviews and see what customers say they can improve. In addition to looking at what your competitors are doing right, look at what they're doing wrong. It's better to see other people in your niche that are active and selling rather than trying to sell something completely new that no one may want. If your product niche has some competition, that's actually a good thing. Those who respond negatively may be able to articulate what they're looking for and inspire a whole new product line. Talk to people who give both positive and negative responses. Next, try interviewing some respondents to get more in-depth answers or conduct a small focus group in your community. Send an online survey to potential customers to learn what solutions they're searching for and understand their buyer personas on a deeper level. If you do a little digging and think your product is still a good fit for your audience, dive deeper.
There are many ways to research the market – Google, Quora, forums, and social media channels are a good free way to start. Once you have your problem and solution (your product), start to conduct market research.Ĭheck out my article on the best market research tools for some great options to get started. Once you decide on an industry, hone in on the problem that you're solving. What sort of products do you want to sell? Are you interested in fashion, technology, health, food, or fitness? There are products you can sell in any industry. Conduct market research.įirst, narrow down your choices by choosing an industry. It should also be niche-specific, unique, fulfill a desire, and have branding potential. How Do I Find the Best Products to Sell Online?įirst, your product needs to solve a problem for your audience. Factors to Consider When Selling Products Online.What Types of Products Can I Start Selling Online?.How Do I Find the Best Products to Sell Online?.